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Recommended Readings for International Advertising and Advertising & Society

>International Advertising<


Cateora, Philip R. and John L. Graham (1999), International Marketing, New York, NY: Irwin McGraw-Hill.

de Mooij, Marieke K. (1998), Global Marketing and Advertising: Understanding Cultural Paradoxes, Thousand Oaks, CA: Sage Publications, Inc.

Frith, Katherine Toland (1996), Advertising in Asia: Communication, Culture and Consumption, Iowa State University Press.

Gudykunst, William B. (1998), Briding Differences: Effective Intergroup Communication, Thousand Oaks, CA: Sage Publications, Inc.

Hofstede Geert (1997), Cultures and Organizations: Software of the Mind, New York, NY: McGraw-Hill.

Jandt, Fred E. (1998), Intercultural Communication, Thousand Oaks, CA: Sage Publications, Inc.

Jones, John Philip (2000), International Advertising: Realities and Myths, Thousand Oaks, CA: Sage Publications, Inc.

Meloan, Taylor W. and John L. Graham, International and Global Marketing: Concepts and Cases, New York, NY: McGraw-Hill

Mueller, Barbara (1996), International Advertising, Belmont, CA: Wadsworth Publishing Company.

Technology and the World of International Marketing Communications, available online at www.iaaglobal.org.

Kumar, V. (2000), International Marketing Research, Upper Saddle River, New Jersey: Prentice-Hall, Inc


Somasundaram, T. N. and C. David Light (1994), "Rethinking a Global Media Strategy: A Four Country Comparison of Young Adults' Perceptions of Media-Specific Advertising," Journal of International Consumer Marketing, 7 (1), 23-38.

Yin, Jaifei (1999), "International Advertising Strategies in China: A Worldwide Survey of Foreign Advertisers," Journal of Advertising Research, Nov/Dec, 25-35.

Shao, Alan T., Mary Anne Raymond and Charles Taylor (1999), "Shifting Advertising Appeals in Taiwan," Journal of Advertising Research, Nov/Dec, 61-69.


>Advertising & Society<

Advertising as an Institution
Carey, James W. (1989), "Advertising: An Institutional Approach," in Advertising in
Society, Roxanne Hovland and Gary B. Wilcox, eds., Lincolnwood, Illinois: NTC
Publishing Group, 11-26.

Rotzell, K. B., J. E. Haefner, and S. R. Hall (1996), Advertising in Contemporary
Society: Perspectives Toward Understanding, Chicago: The University of Illinois
Press. (R)

Advertising and the Economy
Calfee, John E (1998), "How Advertising Informs To Our Benefit," Consumers' Research, April, 13-18.

Farris, Paul W. and Mark S. Albion (1980), "The Impact of Advertising on the Price of Consumer Products," Journal of Marketing, 44 (Summer), 17-35.

The First Amendment & Commercial Speech
Trager, Robert and Donna L. Dickerson (1999), Freedom of Expression in the 21st Century, Thousand Oaks, CA: Pine Forge Press.

Teeter Jr., Dwight L., Gary B. Wilcox, and Roxanne Hovland (1989), "Commercial Speech and the First Amendment: The Constitutional Stepchild," in Advertising and Society, G. B. Wilcox and R. Hovland, eds., Lincolnwood, Illinois: NTC Publishing Group, 202-219.

Kozinski, Alex and Stuart Banner (1990), "Who's Afraid of Commercial Speech?" Virginia Law Review, 76 (4), 627-653.

Advertising Regulation …Consumer Attitudes
Fueroghne, Dean K (2000), Law and Advertising, Chicago: The Copy Workshop.

Pope, Daniel (1991), "Advertising as a Consumer Issue: An Historical View," Journal of Social Issues, 47 (1), 41-56.

Calfee, John E. and Debra Jones Ringold (1994), "The 70% Majority: Enduring Consumer Beliefs About Advertising," Journal of Public Policy and Marketing, 13 (2), 228-238.

Overview of Social Issues
Pollay, Richard W. (1986), "The Distorted Mirror: Reflections on the Unintended Consequences of Advertising," Journal of Marketing, 50 (April), 18-36.

Holbrook, Morris B. (1987), "Mirror, Mirror, on the Wall, What's Unfair in the Reflections on Advertising?" Journal of Marketing, 51 (July), 95-103.

Lantos, Geoffrey P. (1987), "Advertising: Looking Glass or Molder of the Masses?" Journal of Public Policy and Marketing, 6, 104-128.

Schudson, Michael (1984), Advertising, the Uneasy Persuasion: Its Dubius Impact on American Society, NY, NY: Basic Books.

Kirkpatrick, Jerry (1989), "A Philosophic Defense of Advertising," in Advertising in Society, G. B. Wilcox and R. Hovland, eds., Lincolnwood, Illinois: NTC Publishing Group, 508-522.

Phillips, Barbara J. (1997), "In Defense of Advertising: A Social Perspective," Journal of Business Ethics, 16, 109-118.

Ethics in Advertising
Stankey, Michael J. (1989), "Ethics, Professionalism, and Advertising," in Advertising in Society, G. B. Wilcox and R. Hovland, eds., Lincolnwood, Illinois: NTC Publishing Group, 419-436.

Austin, M. Jill and Mary Lynn Reed (1999), "Targeting children Online: Internet Advertising Ethics Issues," Journal of Consumer Marketing, 16 (6), 590-602.

Hyman, Michael R., Richard Tansey, and James W. Clark (1994), "Research on Advertising Ethics: Past, Present, and Future," Journal of Advertising, 23 (3), 5-15.

Treise, Debbie, Michael F. Weigold, Jenneane Conna, and Heather Garrison (1994), "Ethics in Advertising: Ideological Correlates of Consumer Perceptions," Journal of Advertising, 23 (3), 59-69.

Bush, Alan J. and Victoria Davies Bush (1994), "The Narrative Paradigm as a Perspective for Improving Ethical Evaluations of Advertising," Journal of Advertising, 23 (3), 31-41.

Day, Louis A. (1997), "Ethics and Moral Reasoning," in Ethics in Media Communications: Cases and Controversies, Wadsworth Publishing Company, 50-70.

Images and Meaning in Advertising
Berger, John (1977), Ways of Seeing, United Kingdom: British Broadcasting Corporation and Penguin Books, 129-155.

Levitt, Theodore (1970), "The Morality (?) of Advertising," Harvard Business Review, July-August, 84-92.

Jhally, Sut (1995), "Image-Based Culture," in Gender, Race, and Class in Media: A Text-Reader, Gail Dines and Jean M. Humez, eds., Thousand Oaks, California: Sage Publications, Inc., 77-87.

Cortese, Anthony J. (1999), Provocateur, Lanham, Maryland: Rowaman and Littlefield Publishers Inc.

Frith, Katherine Toland (1998), Undressing the Ad, Katherine Toland Frith, ed., Peter Lang Publishing.

Children, Gender, and Advertising
John, Deborah Roedder (1999), "Through the Eyes of a Child," Children's Knowledge and Understanding Advertising," in Advertising to Children: Concepts and Controversies, M.C. Macklin and L. Carlson, eds., Sage Publications, 3-26.

Kunkel, Dale and Donald Roberts (1991), "Young Minds and Marketplace Values: Issues in Children's Television Advertising," Journal of Social Issues, 47 (1), 57-72.

Stutts, Mary Ann and Garland G. Hunnicutt (1987), "Can Young Children Understand Disclaimers in Television Commercials?" Journal of Advertising, 16 (1), 41-46.

Browne, Beverly A. (1998), "Gender Stereotypes in Advertising on Children's Television in the 1990s: A Cross-National Analysis," Journal of Advertising, 27(1), 83-96.

Martin, Mary C. and James W. Gentry (1997), "Stuck in the Model Trap: The Effects of Beautiful Models in Ads on Female Pre-Adolescents and Adolescents," Journal of Advertising, 26 (2), 19-33.

Ethnic Minorities in Advertising
Tharp, Marye C. (2001), Marketing and Consumer Identity in Multicultural America, Sage Publications, Inc.

Cortese, Anthony J. (1999), "Symbolic Racism in Advertising," in Provocateur, Lanham, Maryland: Rowman and Littlefield Publishers Inc., 77-102.

Cortese, Anthony J. (1999), "Ethnic Advertising," in Provocateur, Lanham, Maryland: Rowman and Littlefield Publishers Inc., 103-121.

Bristor, Julia M., Renee Gravois Lee, and Michelle R. Hunt (1995), "Race and Ideology: African-American Images in Television Advertising," Journal of Public Policy and Marketing, 14 (1), 48-59.

Taylor, Charles R. and Barbara B. Stern (1997), "Asian-Americans: Television Advertising and the 'Model Minority' Stereotype," Journal of Advertising, 26 (2), 47-61.

Wilson II, Clint C. and Felix Guitierrez (1995), "Advertising: The Media's Not-So-Silent Partner," in Race, Multiculturalism, and the Media: From Mass to Class Communication, 2nd Ed., Thousand Oaks, California: Sage Publications, 109-138.

Controversial Products and Advertising
Saffer, Henry (1996), "Studying The Effects of Alcohol Advertising on Consumption," Alcohol Health and Research World, 20, (4), 266-272.

Hacker, George A. (1998), "Liquor Advertisements on Television: Just Say No," Journal of Public Policy and Marketing," vol. 17 (1), 139-142.

Stearns James M. and Shaheen Borna (1995), "The Ethics of Lottery Advertising: Issues and Evidence," Journal of Business Ethics, 14, 43-51.

Voorhees, Carolyn C., Robert T. Swank, Frances A. Stillman, Donna X. Harris, Herbert, W. Watson Jr., Diane M. Becker (1997), "Cigarette Sales to African-American and White Minors in Low-Income Areas of Baltimore," American Journal of Public Health, 87 (4), 652-654.

Under-Represented Audiences: Elderly, Disabled and Gays in Advertising
Benet, Suzanne, Robert E. Pitts, and Michael LaTour (1993), "The Appropriateness of Fear Appeal use for Health Care Marketing to the Elderly: Is It OK to Scare Granny?" Journal of Business Ethics, 12, 45-55.

Burnett John J. and Pallab Paul (1996), "Assessing the Media Habits and Needs of the Mobility-Disabled Consumer," Journal of Advertising, 25 (3), 47-59.

Burnett, John J. (2000), "Gays: Feelings about advertising and media used,"
Journal of Advertising Research, New York; Jan/Apr 2000; Vol. 40, Iss. ½, 75-85.

Kates, Steven M. (1999), "Making the ad perfectly queer: Marketing "normality" to the gay
men's community?" Journal of Advertising, Spring, Vol. 28, Iss. 1, 25-37.

Kates, Steven M. (2000), "Out of the closet and out on the street!: Gay men and their brand
relationships," Psychology & Marketing, Jun,Vol. 17, Iss. 6, 493.

Bhat, Subodh (1998), "The effect of consumer prejudices on ad processing: Heterosexual
consumers' responses to homosexual imagery in ads," Journal of Advertising, Winter, Vol. 27, Iss. 4, 9-26.

Wardlow, Daniel, L. (1996), Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing, New York: Harrington Park Press.

Tharp, Marye C. (2001), "Gay Americans: Sexual Orientation as Community Boundary," in Marketing and Consumer Identity in Multicultural America, Marye C. Tharp, ed., Sage Publications, Inc., 213-241.


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